Is Chorley missing a tourist tip by not having a city guide?

Graham Archer, 84, says he has previously asked Chorley City Council to invest in a printed flyer – and an accompanying online version – to promote all the area has to offer.

As a champion of what he describes as “a wonderful city”, he was delighted to see Chorley come under the leadership of world projector at the international conference at Astley Hall – but dismayed it doesn’t have what it says should be a standard marketing tool for any self-respecting market town.

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Graham Archer with examples of the type of guides produced by other towns that he thinks Chorley could benefit from (Image: Neil Cross)

Graham says a paper guide would benefit those who have been to Chorley and decide what to do when they get there – with the online version helping tempt visitors in the first place.

He is particularly unimpressed with the Borough’s current internet presence as part of the larger Lancashire and North West tourist sites.

“There is almost nothing available to publicize the city and enjoy [of the G7]. We had known for a while that the world’s attention would be on us and that we should have had a guide.

“I put the ‘Chorley Town Guide’ on a search engine and was directed to the Visit North West site, which even mentions Botany Bay, which has been closed for ages.

“If you go to the Check Out Chorley site, it gives you half a dozen dates for things that are this month – then invites you to download a copy of a magazine dated March 2020.”

Graham, originally from the Midlands but who has lived in Chorley for over 30 years, says “plans are underway” for traders in the town to produce their own guidebook independent of the council – and he has collected literature from his travels in other market towns as examples to help shape the design.

“One of the most important things is that he has a good card. When people come here, we don’t have a tourist office anymore – so we need to have stores that distribute guides and put them in pamphlet dispensers in places like the bus station and train station.

“Chorley is in a privileged position to take advantage of the fact that we have a growing market. The board has invested in this to their credit – and they really should take their hat off. “

Malcolm Allen, chairman of the Chorley Traders’ Alliance, told the Lancashire Post and the Chorley Guardian that the town’s retailers are working with the council to produce a card for visitors.

Cllr Peter Wilson, deputy chief of Chorley council, said it had been “an amazing few months” for the borough – and there was a lot more to come.

“With the return of the Chorley Flower Show – which saw over 14,000 people come to Astley Park – the incredible G7 Speakers’ Conference, which put the Borough firmly on the world stage, and the charming picnic in the park for the whole family we have had more people flock to the center than ever before. We have some amazing events coming up including the big chorley weekend and of course the return of our annual activities of Christmas.

“We are passionate about our downtown areas and consistently showcase what Chorley has to offer. We are in regular communication with our businesses and traders and alongside a series of promotional activities and events that have been and are being planned, we are also developing a new version of our downtown plan.

“We have current maps available – however, we are working with traders to get their views and feedback on a new look map. This card will be available throughout the center and in key areas such as our car parks.

“Chorley is an amazing place with so much to offer including our amazing market, our abundance of popular shopping and leisure and entertainment facilities and I look forward to welcoming people to the Borough this season fall / winter, ”added Cllr Wilson.

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